Sophisticated and sleek in true classic tailoring style of Saville Row, is what permeates through New York-based designer Jay Godfrey’s namesake label. Debuting his collection after an internship at Oscar de la Renta, his designs are inspired by the chic New York woman, alongside aspects of modern art, architecture and interior design. Jay Godfrey has worked with Gossip Girl duo Leighton Meester and Blake Lively, and actresses including Eva Mendes and Halle Berry.

His designs are imbued with luxurious finishes of shiny sequins and flirty frills offset by a sensual palette of blush tones and bold reds. Think deep v-neck cuts, to 70’s inspired wide leg trousers. For Jay, it’s all about the little details such as subtle slits, dainty ruffles and flattering bodycon cuts. Theses styles are the kind that never go out of style, a.k.a investment pieces. Read our blog for more wardrobe staple must-haves!